索博客全球客流指数报告 | 12月

Australia Retail Statistics

澳大利亚零售业统计数据

Christmas shopping helped generate an uplift of +53.2% in Month-on-Month traffic into Australian stores in December, while the Year-on-Year picture was little changed from 2016.  Australian households are under high levels of debt pressure, which is likely to have fuelled the success of festive price promotions across the country, according to Business Insider.

去年12月,圣诞节购物带动了澳大利亚商店的销量,客流量月环比增长了53.2%,与去年平分秋色。据Business Insider网站报道,澳大利亚家庭承受着较大的债务压力,这可能推动了全国各地节日促销活动的成功。

 

Amazon’s launch into Australia in late November did not have the immediate negative impact that some local retailers were concerned about, according to the Australian Financial Review. The industry continues to closely monitor the impact.

据澳大利亚金融评论报的相关报道,亚马逊于11月下旬进入澳大利亚市场,但并没有对此前十分担忧的当地零售商产生直接的负面影响。零售行业将持续密切关注其所带来的影响。

 

Busiest Day      Tuesday26th December

客流高峰日12月26日,星期二

Slowest Day     Monday25thDecember

客流低谷日12月25日,星期一

 

Sources: Business Insider, AustralianFinancial Review

来源:Business Insider网站、澳大利亚金融评论报

 

China Retail Statistics

中国零售业统计数据

Chinese retailers enjoyed a Month-on-Month traffic rise of +6% in December while Year-on-Year traffic was down.

中国零售商12月份的客流量月环比增长了6%,与去年同期相比有所下降。

 

There are signs of a modest slow down in the world’s second-biggest economy amid a government crack down on financial risks, reports Reuters. However, China’s retail sales and industrial output grew at a steady pace in November and December, while fixed asset investment cooled slightly.

据路透社报道,在中国政府打击防范金融风险的同时,这个全球第二大经济体出现了经济增长适度放缓的迹象。然而,11月份和12月份中国的零售销售额和工业产值实现了稳步增长,同时固定资产投资略有下降。

Sources: Reuters, Trading Economics

来源:路透社、全球经济指标网站

 

Hong Kong Retail Statistics

香港特别行政区零售业统计数据

Hong Kong’s retailers are renowned for putting on a fantastic show during the season of Advent and Christmas, and December 2017 proved successful in terms of driving traffic. Year-on-Year store traffic was up +3.5%. According to press reports, fashion retailers clocked up good sales growth.

香港的零售商在圣诞节期间表现亮眼,2017年12月在吸引客流量方面取得巨大成功。商店客流量与去年同期相比增长了3.5%。据新闻报道,时装零售商的销售业绩取得了大幅增长。

Official figures show Hong Kong’s retail sales rose for the ninth consecutive month in November thanks to strong consumer demand and improved tourism, in particular from mainland China.

官方数据显示,11月份香港零售销售额连续第九个月上涨,这得益于强劲的消费需求和旅游业的发展,特别是来自内地游客的带动。

Busiest Day      Wednesday20th December
客流高峰日‍12月20日,星期三

Slowest Day     Tuesday26thDecember

客流低谷日12月26日,星期二

 

Sources: Reuters, Bloomberg

来源:路透社、彭博社

 

Japan Retail Statistics

日本零售业统计数据

Japanese stores and malls have enjoyed a healthy +2.5% increase in traffic for the year. However, December proved a challenging month with Year-on-Year traffic in negative territory.

日本的商店和商场全年的客流量增长了2.5%。然而,12月份的客流量与上年同期相比出现了负增长。

That said, retailers can be assured that economic indicators are positive heading into 2018. The unemployment rate in Japan edged down to 2.7% in November, marking the lowest jobless rate since November 1993. Analysts expect this tight labour market to support retail sales growth in the coming months.

也就是说,零售商可以确信,到2018年,经济指标将出现积极变化。日本11月份的失业率下降至2.7%,这是自1993年11月以来失业率最低的月份。分析人士预计,这个紧张的劳动力市场将为未来几个月的零售销售额增长提供支持。

 

Sources:TradingEconomics,Japanmacroadvistors.com

来源:全球经济指标网站、Japanmacroadvistors.com

 

India Retail Statistics

印度零售业统计数据

Prospects remain first-rate for physicalr etail in India, and the year’s total retail traffic performance shows a riseof +3%. December traffic figures shot up +24.6% Month-on-Month, while YoYtraffic slipped by -4.4%.

印度的实体零售业前景仍然看佳,全年的总零售客流量增长了3%。12 月份的客流量月环比增长了24.6%,与去年同期相比下降了4.4%。

 

Statista forecasts retail sales volume growth of 6.6% in India for 2018, following 2017’s 6.2% sales volume increase.

统计公司Statista预测,继2017年销售额增长6.2%之后,2018年印度的零售额将增长6.6%。

 

Busiest Day      Sunday31st December

客流高峰日12月31日,星期日

Slowest Day     Tuesday28th November

客流低谷日11月28日,星期二

 

Sources: IBEF, Statista

来源:IBEF、统计公司Statista

UK Retail Statistics

英国零售业统计数据

‘Some glitter but no gold’ is how the British Retail Consortium described the UK’s Christmas trading period for 2017. Shopper traffic dipped slightly Year-on-Year for December, but rose by +14.7% Month-on-Month.

英国零售商协会将英国2017年圣诞节交易期的情况描述为“有亮点,但不出彩”。12月份的客流量与去年同期相比略有下降,但月环比增长了14.7%。

The latest figures from the BRC reveal that nominal consumer spending was higher in December 2017 when compared to December 2016. This may have been helped by the unusually cold weather which led to a “fashion frenzy”, said Paul Martin, Head of Retail at KPMG.

来自BRC的最新数据显示,2017年12月份的消费性开支看似高于2016年12月份。KPMG 的零售业务主管Paul Martin表示,这种情况可能是由异常寒冷的天气引发的“购物狂潮”所导致的。

Busiest Day      Friday22nd December

客流高峰日12月22日,星期五

Slowest Day     Monday25th December

客流低谷日12月25日,星期一

 

Sources: BRC, The Financial Times

来源:BRC、《金融时报》

 

France Retail Statistics

法国零售业统计数据

December saw brisk trade in French stores with Month-on-Month traffic up +23.5%, although 2016’s bumper December proved hard to match. Business confidence has just reached a 10-year high in France on the back of higher production expectations. Similarly, consumer confidence is high thanks to the country’s strong economic outlook, says FocusEconomics.

12月份法国商店生意兴隆,尽管难以与2016年12月份的极佳销售状况相提并论,但是客流量月环比仍增长了23.5%。在更高的生产预期下,法国的商业信心达到了10年来的最高点。经济分析机构FocusEconomics表示,由于法国经济前景看佳,因此消费者信心指数高涨。

 

French retailers should expect to see traffic surge around the 10th January when the soldesd’hiver — winter sales —begin. This peak often overshadows the pre-Christmas traffic numbers.

广受欢迎的“冬季打折季”会在1月10日前后到来,法国零售商可预期客流量的激增。这个高峰期的客流量往往会超过圣诞节之前。

 

Busiest Day      Saturday16th December

客流高峰日12月16日,星期六

Slowest Day     Monday25thDecember

客流低谷日12月25日,星期一

 

Sources:Focus Economics

来源:经济分析机构FocusEconomics

Germany Retail Statistics

德国零售业统计数据

Steady consumer confidence ensured a robust Christmas trading period for German retailers. Year-on-Year traffic slipped nominally, but a solid Month-on-Month uplift of +6.8% was achieved.

平稳的消费者信心指数确保了德国零售商在圣诞交易期的强势表现。客流量与去年同期相比看似有所下滑,但实际月环比增长了6.8%。

 

Looking ahead, market research company GfK predicts that purchasing power will climb in 2018, while Trading Economics reports a positive retail sales growth trend for November, December and potentially into the new year.

展望未来,市场研究公司GfK预测,2018年的购买力将有所上升,而据全球经济指标网站报道,11月份和12月份的零售销售额呈上升趋势,这种趋势很可能会延续到新的一年中。

Busiest Day      Tuesday12th December

客流高峰日12月12日,星期二

Slowest Day     Tuesday26thDecember

客流低谷日12月26日,星期二

 

Sources: GfK, Trading Economics

来源:Gfk、全球经济指标网站

 

Switzerland Retail Statistics

瑞士零售业统计数据

After a challenging autumn, Swiss retailers delivered an excellent Christmas peak trading performance. Year-on-Year traffic rose by +2.8%, and Month-on-Month traffic improved +5.6% in December, thanks to high-profile marketing campaigns and effective execution in stores.

度过充满挑战性的秋季之后,瑞士零售商在圣诞节期间取得了出色的交易业绩。得益于引人注目的营销活动和有效的店内执行,12月份的客流量与去年同期相比增长了2.8%,月环比增长了5.6%。

Consumer confidence is holding firm, although data shared by Trading Economics shows household expectations about financial security weakened slightly in December. Stores will need to work hard to provide attractive pricing structures alongside exceptional in-store service as we head into 2018.

尽管全球经济指标网站的数据显示,12月份家庭对金融安全的预期略有降低,但消费者信心仍然保持坚挺。到2018年,商店需要努力提供具有吸引力的定价结构以及卓越的店内服务。

Busiest Day      Saturday23rd December

客流高峰日12月23日,星期六

Slowest Day     Tuesday26th December

客流低谷日12月26日,星期二

 

Sources:Trading Economics

来源:全球经济指标网站

 

Ireland Retail Statistics

爱尔兰零售业统计数据

Boosted by well-executed retail promotions, peak trading in Ireland performed exceptionally well in 2017. For December, retailers achieved a +1.6% Year-on-Year rise in high street traffic, and a +12.1% Month-on-Month rise. For the calendar year traffic was up +0.4%.

在执行良好的零售促销活动的推动下,爱尔兰在2017年的交易高峰期表现非常出色。12月份的零售客流量与去年同期相比增长了1.6%,月环比增长了12.1%。全年的客流量增长了0.4%。

 

Retail Ireland reports that most retailers achieved their pre-Christmas sales growth targets, making this the best Christmas performance by the sector in close to a decade.

据爱尔兰零售业协会RetailIreland报道,大多数零售商实现了圣诞节前的销售增长目标,这是该行业近十年来最好的圣诞节业绩。

 

Busiest Day      Friday22nd December

客流高峰日12月22日,星期五

Slowest Day     Monday25th December

客流低谷日12月25日,星期一

 

Sources: Retail Ireland

来源:爱尔兰零售业协会Retail Ireland

 

 

Italy Retail Statistics

意大利零售业统计数据

Effective festive promotions drove high levels of store traffic in December, up +2.7% Year-on-Year, and up +16.5% Month-on-Month. This reflects improving consumer confidence and a more buoyant labour market in Italy.

有效的节日促销活动带动了12月份的商店客流量,与去年同期相比增长了2.7%,月环比增长了16.5%。这反映出意大利的消费者信心不断提高以及劳动力市场蓬勃发展。

Italian industrial output has risen in recent months, reports Bloomberg, signaling that the economic recovery is gaining strength. This supports the wider business community’s view that growth will maintain its pace in 2018.

据彭博社报道,意大利工业产值近几个月来有所增长,这表明经济正在加速复苏,这支持了更广泛的商界人士的观点,即2018年经济增长将继续保持稳健势头。

Busiest Day      Sunday24th December

客流高峰日12月24日,星期日

Slowest Day     Monday25th December

客流低谷日12月25日,星期一

 

Sources:Focus Economics,Bloomberg

来源:经济分析机构FocusEconomics、彭博社

 

Portugal Retail Statistics

葡萄牙零售业统计数据

December in Portugal saw bumper trading, with stores achieving an excellent Year-on-Year traffic uplift of +4.2%, and MOM traffic up +20.1%. For the year, Portugal has seen traffic edge up by +0.5%.

葡萄牙12月份保持极佳的交易量,商店客流量与去年同期相比增长了4.2%,月环比增长了20.1%。葡萄牙全年的客流量增长了0.5%。

Analysts point to a positive outlook for the year ahead with private consumption in growth, robust investment in infrastructure and production, and ongoing recovery in the labour market, supported by a stronger Eurozone.

分析人士指出,在欧元区的强力支持下,随着个人消费的增长、基础设施和生产方面的强劲投资、以及劳动力市场的持续复苏,未来一年前景乐观。

Busiest Day      Friday1st December

客流高峰日12月1日,星期五

Slowest Day     Monday25th December

客流低谷日12月25日,星期一

 

Sources: Focus Economics

来源:经济分析机构FocusEconomics

 

Spain Retail Statistics

西班牙零售业统计数据

Spanish retailers have had an outstanding year with traffic into stores and malls up +1.8% for the year. Christmas promotions and in-store theatre drew the crowds, resulting in a marked increase in Month-on-Month retail traffic (up +19.3%) and a healthy +6.3% rise in Year-on-Year traffic for December.

西班牙零售商全年业绩极佳,商场和购物中心的客流量增加了1.8%。圣诞节的促销活动和良好的店内执行吸引了众多消费者,导致12月份的零售客流量月环比大幅增长了19.3%,与去年同期相比增长了6.3%。

According to the OECD, Spain’s economic growth has been strong and balanced throughout 2017, and is projected to moderate but remain robust in 2018 and 2019, which bodes well for the retail community.

据经合组织报道,西班牙2017年的经济增长一直强劲而平稳,预计在2018年和2019年将保持平稳和强劲的势头,这对零售业来说是一个好兆头。

Busiest Day      Saturday30th December

客流高峰日12月30日,星期六

Slowest Day     Monday25th December

客流低谷日12月25日,星期一

 

Sources:Trading Economics, OECD

来源:全球经济指标网站、经合组织(OECD)

 

Poland Retail Statistics

波兰零售业统计数据

Year-on-Year shopper visits declined slightly in December, with Poland playing catch up after 2016’s good Christmas performance. Traffic may also have been affected by the Polish preference for saving shopping sprees until January sales. A KPMG survey found that nearly 90% of Polish consumers opt for bargain shopping during post-Christmas sales.

12月份消费者数量与去年同期相比略有下降,继2016年圣诞节的亮眼表现之后,波兰的零售销售额持续增长。客流量也可能受到波兰人喜欢在1月份之前进行疯狂购物的影响。一项KPMG调查发现,近90%的波兰消费者会选择在圣诞节之后购买打折商品。

 

Looking ahead, the business community is hopeful that the Polish government’s new stance of judicial independence, signed into effect by President Andrzej Duda in early December, will not slow down economic growth or consumer confidence in the country.

展望未来,商界人士希望,波兰政府在12月初由Andrzej Duda总统签署的司法独立的新立场,不会减缓经济增长或打击消费者信心。

Busiest Day      Saturday9th December

客流高峰日12月9日,星期六

Slowest Day     Monday25th December

客流低谷日12月25日,星期一

 

Sources: The Guardian,Focus Economics,Radio Poland

来源:《卫报》、经济分析机构FocusEconomics、波兰广播电台